President Donald Trump’s fingerprints are all over this World Cup — even the stadium gift shops, trade editor Emily Cadei writes in.

Granted, few of the customers that are mobbing official FIFA merch stores are examining the provenance of their $100+ jerseys or $50 baseball caps. But those “Made in” tags tell a story of how trade flows have shifted since Trump was first elected to the White House.

The jerseys? Made in Thailand. The scarves? Made in Vietnam. The special edition soccer ball displaying the names of the North American host cities? Made in Indonesia. (None of those countries, notably, are in the World Cup themselves, with only Indonesia even coming close to qualifying.)

They are part of a surge in imports the United States has seen from Southeast Asia in recent years, as Trump ratcheted up tariffs on neighboring China and as Chinese labor became more expensive, relative to other countries in the region. Vietnam has been a particular beneficiary of the shift, with its goods exports to the U.S. jumping 42 percent in 2025, according to the Office of the U.S. Trade Representative.

The same is true, but on a smaller scale, for Thailand and Indonesia.

Imports from those countries have continued to climb in 2026, even after the Supreme Court in February struck down Trump’s steepest tariffs on China, making their exports, in theory, a little cheaper. But the ruling did not affect tariffs Trump levied on more than $300 billion worth of Chinese goods during his first term.

The Trump administration is now threatening China, Vietnam, Thailand, Indonesia and other countries with additional tariffs as a part of trade investigations launched to replace the ones struck down by the Supreme Court. They aren’t expected to be as extreme, however, as the ones the president imposed last year.

Even with those duties in place, America still bought plenty from China in 2025 — more than $300 billion worth of goods, per USTR. Thus far in 2026, China ranks behind only Mexico and Canada (our North American World Cup co-hosts) in terms of largest U.S. trading partners.

And indeed, the FIFA shops are hawking plenty of “Made in China” swag, too: from bucket hats, to collectible pins, to keychains, to a $40 imitation gold chain with a FIFA logo pendant that my 8-year-old begged me to buy for him.

(That was a hard “no.”)

Forrás