Political campaigns and committees spent $740,330 on World Cup advertising during the first two U.S. matches, according to an analysis by AdImpact for POLITICO.

An artificial intelligence regulation PAC and two political groups allied with Sen. Susan Collins (R-Maine) emerged among the top spenders on TV ads.

Jobs and Democracy PAC, led by former Reps. Chris Stewart (R-Utah) and Brad Carson (D-Okla.) and aimed at backing Republican and Democratic candidates “committed to defending the public interest against those who aim to buy their way out of sensible AI regulation,” spent $240,000 on ads during the U.S. match against Australia on June 19.

Stronger America, an issue advocacy 501(c)(4) organization aligned with Collins, spent $149,000 across the June 12 and June 19 U.S. matches. And Pine Tree Results PAC, also aligned with Collins, spent $76,000 across both matches.

Republicans view Maine’s Senate race, which pits Collins against Democrat Graham Platner, as “the linchpin” in “this year’s fight for control of the Senate,” they have told donors.

“The first U.S. World Cup game was the most watched soccer broadcast in American history,” a GOP operative working on the Maine Senate race, who was granted anonymity to speak candidly, previously told POLITICO. “Maine markets are performing better than national average and the critical Portland DMA has a significant soccer fan base.”

The American Israel Public Affairs Committee super PAC, United Democracy Project, was another big spender, dropping $58,150 during the first U.S. match.

House Majority Forward, the nonprofit aligned with House Democratic leadership, spent $13,450 during the first match. One Nation, the Senate GOP leadership-aligned group, spent $14,500 across both matches.

A collection of other senatorial and gubernatorial candidates also backed ads throughout the first matches. Businessman Perry Johnson, who is running for Michigan governor, spent $43,270.

“In a Michigan summer when people spend more time outside rather than watching regular programming, you have to go to where there are eyeballs,” John Yob, Johnson’s general consultant, told POLITICO. “World Cup games have become opportunities for friends to gather and watch outdoor TVs on decks, at the lake, and at outdoor bars across the state.”

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