Allies of Texas GOP Senate hopeful Ken Paxton are planning a $15 million ad campaign starting Tuesday, the first major ad buy on behalf of Paxton in his battleground matchup with Democrat James Talarico.

Two new ads from Lone Star Liberty PAC, the pro-Paxton super PAC, will air across 18 markets across Texas over the ensuing two weeks. They mark Paxton’s first significant foray on to the airwaves, jolting a campaign that has been clouded by concerns over Talarico’s massive cash advantage and Paxton’s electability.

One of the new ads will lean into Paxton’s record as attorney general, highlighting Texas’ recent agreement with Kellogg’s to remove certain food dyes from cereals and the state’s billion-dollar settlements with Meta and Google over privacy and safety concerns.

“When they come after Texans, he comes after them,” a voiceover says in the ad.

The other new advertisement accuses Talarico of aiding China’s growth at the expense of Texas residents, pointing to the Democrat’s vote against restrictions on Chinese investments, and argues that a Chinese billionaire’s ownership of land near Laughlin Air Force Base presents national security concerns.

“China’s got Talarico. Texas needs Ken Paxton,” the ad says.

“[James Talarico] voted to sell Texas land to China, pushed a Texas Green New Deal that would gut our oil and gas jobs, and stood with criminals over cops as the most pro-criminal member of the Texas House,” Lone Star Liberty spokesperson Sam Cooper said. “That record is too extreme for Texas. Between now and Election Day, voters are going to hear it.”

In a statement, Talarico’s campaign refuted Paxton’s claims and accused him of being weak on China.

„Paxton is the only candidate in this race that has cozied up to the Chinese Communist Party, going on a lavish all expenses paid trip to China and meeting with CCP officials while he was supposed to be serving us,” Talarico campaign spokesperson JT Ennis said in a statement. „James has voted to support Texans’ security, privacy, and first amendment protections from foreign government influence.”

The multimillion-dollar campaign comes as Republicans look for ways to negate Talarico’s war chest. The latest Federal Election Commission filings from July show Talarico with $21.5 million in the bank, dwarfing Paxton’s $1.8 million in reserves.

That advantage, along with Paxton’s drawn-out primary runoff that forced him to focus on beating Sen. John Cornyn, has allowed Talarico to dominate the general election messaging battle on television. He’s spent $39 million on TV since the March primary, according to data tracking firm AdImpact.

On Saturday, Talarico launched his first negative ad against Paxton, spotlighting his impeachment and labeling him “the most corrupt politician in Texas.”

Although Republicans have traditionally been favored in Texas statewide elections, Democrats are optimistic Talarico can defeat Paxton. A Texas Public Opinion Research poll released Thursday found Talarico leading Paxton — 48 percent to 42 percent.

Concerns about a potential Paxton defeat have prompted some Republicans to implore President Donald Trump to invest some of the gargantuan MAGA Inc. war chest in the Texas race. MAGA Inc. has over $400 million in cash on hand, and Trump publicly pledged to support Paxton financially.

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