Switzerland is busy selling itself as a premier venue for international sports competitions — and the government is throwing its weight behind the effort.

In June, Bern backed plans to fund international sports competitions from 2027 to 2029, and two weeks ago, it approved $247 million in funding for the 2038 Winter Olympics, which it is moving toward securing the right to host.

Ruth Metzler-Arnold, president of Switzerland’s Olympic committee, said at the time that the 2038 bid „is bringing everyone together behind a concerted vision that will bolster Swiss sport in the long run and inspire generations to come.”

Switzerland already has a sizable sporting footprint. Many international sports organizations — including FIFA, the International Olympic Committee, European football governing body UEFA and the Union Cycliste Internationale — are already headquartered in the Alpine country.

In early June, the Swiss approved more than a million dollars each to support the 2027 World Rowing Championships in Lucerne and the 2028 European men’s Handball Championships in Zurich. Government money will also flow to swimming, figure skating, basketball and bobsled championships.

Switzerland is currently in a „privileged dialogue” with the IOC over its 2038 Winter Games bid, meaning that it holds exclusive rights to organize a bid until the end of next year. Karl Stoss, the chair of the IOC’s Future Host Commission ‌for the Olympic Winter Games, said in February that a host election could happen as soon as April 2027.

On the soccer field, Switzerland hosted the 2025 Women’s European Championship and co-hosted the 2008 men’s European Championship. Progress in its long-shot 2026 World Cup campaign — which continues tonight in Vancouver against Algeria — will only bolster Switzerland’s sports credentials.

Forrás